An affiliate network is a group of companies that share leads between each other and receive some commission for them. Affiliate companies may not provide services in the same sphere. However, they recommend the products and services of the affiliate to their clients. The recommendation is usually provided in the form of a link, so affiliates are not obliged to design a whole advertising campaign. The advantages of participating in an affiliate network are the following:
- An affiliate network unites different niches, allowing clients to deal with several requests simultaneously.
- The promotion budget for the participating companies is low, since they do not create ads.
- The level of clients’ credibility is high, as businesses that participate do not want to lose the trust of the clients and recommend only reliable services.
A person willing to organize a party may come to an event agency that will share contacts of a photographer or caterer. All the three businesses are members of an affiliate network and are confident in each others’ expertise. Rakuten Marketing, CJ Affiliate, ShareASale, and others are a few examples of well-known affiliate networks.
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