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An affiliate company is a partner company that takes responsibility for selling the goods and services of another company and earns commissions for that. In the world of call tracking and lead generation, affiliates deal with optimizing advertising campaigns in order to get as many high-quality leads ready for conversion as possible. They sell those leads to the company hosting the ads and receive commission. The amount of commission depends on pre-defined factors. They may be the duration of the calls, the status of the calls, etc. Affiliates may be both huge marketing agencies and sole entrepreneurs.

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