Daily Budget

In marketing, a “daily budget” is the amount of money that an advertiser intends to spend in a day for a particular campaign or for an overall marketing strategy. Users of Google Ads and Meta Ads are provided with detailed descriptions of how to set relevant daily budgets. In terms of call tracking, a daily budget implies the number of calls that should be handled or the exact number of minutes that should be spent processing the calls. However, the daily budget is a variable value. If you exceed it one day, it may be compensated throughout the month. Thus, the daily budget is closely related to the monthly budget and cannot be calculated without it.