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Google Tag Manager

What is Google Tag Manager?

Google Tag Manager is a special tool that allows marketers to track the metrics of a website with the help of marketing tags without changing the code. In a nutshell, a tag manager helps users keep all the tags used on their website in one place and makes them accessible to Google Analytics.

Why use it?

For marketers and SEO specialists, Google Tag Manager offers a number of significant benefits.

  • It facilitates the processes' convenient organization.
  • The flexibility of the settings allows for deep insights regarding marketing strategy.
  • The learning curve is relatively short when no coding is required.
  • A combination with Google Analytics enhances the performance significantly.
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