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WebHooks","outgoing-webhooks",[219],{"title":216,"url_name":217},[],{"id":222,"title":204,"url_name":205,"status":223,"link":224,"category":225,"breadcrumbs":228,"date":238,"updated_time":239,"content":240,"excerpt":241,"tables":242,"author":279,"comments":282,"helpful":283,"acf":281,"read_time":285,"thumbnail":286,"yoast_seo":291},7003,"publish","\u002Fhelp-center\u002Fintegrations\u002Fhow-to-integrate-facebook-ads-with-dialics\u002F",{"current_category":200,"current_category_slug":201,"current_category_id":199,"is_child_category":226,"category_list":227},true,[200,176],[229,233,236],{"level":230,"url":231,"name":232},1,"\u002Fhelp-center\u002F","Help Center",{"level":234,"url":235,"name":176},2,"\u002Fhelp-center\u002Fintegrations\u002F",{"level":237,"url":224,"name":204},3,"November 21, 2025","Updated 5 months ago","\u003Ch2 id=\"overview-1\">Overview\u003C\u002Fh2>\u003Cp>The \u003Cstrong>Facebook Ads integration\u003C\u002Fstrong> in Dialics allows you to automatically import and send call conversion data between Facebook and Dialics.\u003C\u002Fp>\u003Cp>This connection helps Facebook Ads optimize ad delivery by tracking which campaigns generate real phone calls and conversions.\u003C\u002Fp>\u003Cp>Dialics uses \u003Cstrong>Offline Conversion tracking\u003C\u002Fstrong>, linking Facebook Click IDs (FBCID \u002F FBP) with calls tracked inside the platform.\u003C\u002Fp>\u003Cp>When a user clicks a Facebook ad, visits a landing page, and makes a phone call, Dialics automatically sends that call as a \u003Cstrong>conversion\u003C\u002Fstrong> back to Facebook through the API — allowing Facebook to better understand which ads are effective.\u003C\u002Fp>\u003Ch3 id=\"key-benefits-2\">Key Benefits\u003C\u002Fh3>\u003Cul>\u003Cli>Automates conversion tracking between Facebook Ads and Dialics\u003C\u002Fli>\u003Cli>Connects phone calls with ad clicks for accurate attribution\u003C\u002Fli>\u003Cli>Enables Facebook’s optimization algorithms to focus on real leads and calls\u003C\u002Fli>\u003Cli>Increases transparency through detailed conversion logs\u003C\u002Fli>\u003C\u002Ful>\u003Ch2 id=\"where-to-find-the-integration-in-dialics-3\">Where to Find the Integration in Dialics\u003C\u002Fh2>\u003Cp>You can access the Facebook Ads integration from the \u003Cstrong>left-hand menu → Integrations → Facebook Ads\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>On this page, you’ll find several sections:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Settings\u003C\u002Fstrong> — Connect your Facebook account\u003C\u002Fli>\u003Cli>\u003Cstrong>Events\u003C\u002Fstrong> — Define triggers for conversions (e.g., Connected Call, Converted Call)\u003C\u002Fli>\u003Cli>\u003Cstrong>Parameters\u003C\u002Fstrong> — Configure tracking parameters for your URLs\u003C\u002Fli>\u003Cli>\u003Cstrong>Tracking Template​\u003C\u002Fstrong> — Generate the URL suffix for Facebook Ads\u003C\u002Fli>\u003Cli>\u003Cstrong>Conversion Data Mapping​\u003C\u002Fstrong> — Map which data fields are sent to Facebook\u003C\u002Fli>\u003C\u002Ful>\u003Ch2 id=\"connecting-your-facebook-account-4\">Connecting Your Facebook Account\u003C\u002Fh2>\u003Col>\u003Cli>Click \u003Cstrong>Sign in with Facebook\u003C\u002Fstrong>.\u003C\u002Fli>\u003Cli>A Facebook authorization window will appear. Log in and grant Dialics the necessary permissions.\u003C\u002Fli>\u003Cli>Select the \u003Cstrong>Pixel ID\u003C\u002Fstrong> where you want to send conversion data.\u003C\u002Fli>\u003Cli>Once connected, your account and Pixel information will be displayed on the integration page.\u003C\u002Fli>\u003C\u002Fol>\u003Cp>Dialics requires permission to send \u003Cstrong>offline conversions\u003C\u002Fstrong> and access your \u003Cstrong>ads_read\u003C\u002Fstrong> and \u003Cstrong>leads_retrieval\u003C\u002Fstrong> scopes to properly sync events.\u003C\u002Fp>\u003Ch2 id=\"creating-facebook-events-5\">Creating Facebook Events\u003C\u002Fh2>\u003Cp>In the \u003Cstrong>Events\u003C\u002Fstrong> section, you can define the types of conversions to send to Facebook.\u003C\u002Fp>\u003Cp>Each event includes:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Name\u003C\u002Fstrong> — custom label for the event.\u003C\u002Fli>\u003Cli>\u003Cstrong>Trigger\u003C\u002Fstrong> — system action that fires the event.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Available triggers include:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Incoming Call\u003C\u002Fstrong> — when a call is received.\u003C\u002Fli>\u003Cli>\u003Cstrong>Connected Call\u003C\u002Fstrong> — when the call is successfully connected.\u003C\u002Fli>\u003Cli>\u003Cstrong>Converted Call\u003C\u002Fstrong> — when a call meets conversion criteria.\u003C\u002Fli>\u003Cli>\u003Cstrong>Payout Call\u003C\u002Fstrong> — when a payout event occurs.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>You can create multiple events to track different conversion types for various campaigns.\u003C\u002Fp>\u003Ch2 id=\"configuring-tracking-parameters-6\">Configuring Tracking Parameters\u003C\u002Fh2>\u003Cp>In the \u003Cstrong>Parameters\u003C\u002Fstrong> section, you can define which tracking variables Dialics should collect from Facebook Ads clicks.\u003C\u002Fp>\u003Cdiv class=\"helpcenter-table-wrap\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Parameter Name\u003C\u002Fth>\u003Cth>Description\u003C\u002Fth>\u003Cth>Example\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>Traffic Source UUID\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Internal identifier for the traffic source\u003C\u002Ftd>\u003Ctd>\u003Ccode>ts_uuid\u003C\u002Fcode>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Click ID\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Facebook Click ID (used for attribution)\u003C\u002Ftd>\u003Ctd>\u003Ccode>fbclid\u003C\u002Fcode>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Browser ID\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Facebook browser session ID\u003C\u002Ftd>\u003Ctd>\u003Ccode>fbp\u003C\u002Fcode>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>\u003C\u002Fdiv>\u003C\u002Fp>\u003Cp>These parameters are automatically appended to your tracking template.\u003C\u002Fp>\u003Ch2 id=\"tracking-template-7\">Tracking Template\u003C\u002Fh2>\u003Cp>Dialics generates a \u003Cstrong>Final URL Suffix\u003C\u002Fstrong> that you can copy and add to your Facebook Ads destination URLs.\u003C\u002Fp>\u003Cp>This suffix ensures that all necessary parameters are tracked and saved for conversion matching.\u003C\u002Fp>\u003Cp>\u003Cstrong>Example:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Ccode>fbclid={{fbclid}}&fbp={{fbp}}&ts_uuid=864164d91-d391-4bd4-8627-cb2b3964f9bd\u003C\u002Fcode>\u003C\u002Fp>\u003Cp>Once this template is applied, every ad click will carry unique identifiers into Dialics.\u003C\u002Fp>\u003Ch2 id=\"conversion-data-mapping-8\">Conversion Data Mapping\u003C\u002Fh2>\u003Cp>This section defines which Dialics data fields are sent to Facebook to ensure accurate conversion attribution.\u003C\u002Fp>\u003Cp>Each field can be mapped to a corresponding source inside the platform.\u003C\u002Fp>\u003Cdiv class=\"helpcenter-table-wrap\">\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Field\u003C\u002Fth>\u003Cth>Example Source\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>email\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>\u003Ccode>[Custom Parameters: Email] or [Caller Identity: email]\u003C\u002Fcode>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>phone number\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>\u003Ccode>[Caller Profile: local_format]\u003C\u002Fcode>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>first name \u002F last name\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>\u003Ccode>[Caller Identity] or [Custom Parameters]\u003C\u002Fcode>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>gender\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>\u003Ccode>[Caller Identity: gender]\u003C\u002Fcode>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>city \u002F state \u002F zip \u002F country\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>\u003Ccode>[Session Data \u002F Caller Identity \u002F Caller Profile]\u003C\u002Fcode>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>client_ip_address \u002F user_agent\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>\u003Ccode>[System Session Data]\u003C\u002Fcode>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>\u003C\u002Fdiv>\u003C\u002Fp>\u003Cp>Sensitive data (such as email and phone number) is automatically \u003Cstrong>hashed with SHA-256\u003C\u002Fstrong> before being sent to Facebook, ensuring full compliance with Facebook’s privacy and matching requirements.\u003C\u002Fp>\u003Cp>The more data fields that are populated, the higher the accuracy of Facebook’s conversion attribution.\u003C\u002Fp>\u003Ch2 id=\"facebook-integration-logs-9\">Facebook Integration Logs\u003C\u002Fh2>\u003Cp>To monitor activity and troubleshoot issues, Dialics provides \u003Cstrong>Facebook Logs\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>To access them:\u003C\u002Fp>\u003Col>\u003Cli>Go to \u003Cstrong>Integrations → Facebook Ads\u003C\u002Fstrong>.\u003C\u002Fli>\u003Cli>Locate your integration in the list.\u003C\u002Fli>\u003Cli>Click \u003Cstrong>Show Logs\u003C\u002Fstrong> in the \u003Cem>Actions\u003C\u002Fem> column.\u003C\u002Fli>\u003C\u002Fol>\u003Cp>These logs display all interactions between Dialics and Facebook:\u003C\u002Fp>\u003Cul>\u003Cli>Conversion uploads\u003C\u002Fli>\u003Cli>Account connections\u003C\u002Fli>\u003Cli>API response statuses\u003C\u002Fli>\u003Cli>Errors or failed requests\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 id=\"why-logs-matter-10\">Why Logs Matter\u003C\u002Fh3>\u003Cp>Logs give full transparency into data synchronization.\u003C\u002Fp>\u003Cp>You can always see which conversions were successfully uploaded, which failed, and why — helping quickly resolve configuration issues.\u003C\u002Fp>\u003Ch2 id=\"example-use-case-11\">Example Use Case\u003C\u002Fh2>\u003Cp>A business runs Facebook Ads with a “Call Now” button.\u003C\u002Fp>\u003Cp>When a user clicks the ad, the \u003Cstrong>fbclid\u003C\u002Fstrong> is saved by Dialics.\u003C\u002Fp>\u003Cp>If the user calls the displayed number, Dialics records the call, matches it to the click ID, and reports it to Facebook as an \u003Cstrong>Offline Conversion\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>Facebook then uses this data to optimize future ad delivery, targeting users more likely to make real phone calls.\u003C\u002Fp>\u003Ch2 id=\"post-faq\">FAQ\u003C\u002Fh2>\u003Cdetails>\u003Csummary>Can I connect multiple Facebook accounts? \u003Csvg width=\"20\" height=\"20\" class=\"\" fill=\"none\" stroke=\"currentColor\" viewBox=\"0 0 24 24\" xmlns=\"http:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg\">\u003Cpath stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M9 5l7 7-7 7\">\u003C\u002Fpath>\u003C\u002Fsvg>\u003C\u002Fsummary>\u003Cdiv>Yes.\u003C\u002Fdiv>\u003C\u002Fdetails>\u003Cdetails>\u003Csummary>What happens if my Facebook token expires? \u003Csvg width=\"20\" height=\"20\" class=\"\" fill=\"none\" stroke=\"currentColor\" viewBox=\"0 0 24 24\" xmlns=\"http:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg\">\u003Cpath stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M9 5l7 7-7 7\">\u003C\u002Fpath>\u003C\u002Fsvg>\u003C\u002Fsummary>\u003Cdiv>Dialics will notify you to reauthorize the connection via the \u003Cstrong>Sign in with Facebook\u003C\u002Fstrong> button.\u003C\u002Fdiv>\u003C\u002Fdetails>\u003Cdetails>\u003Csummary>How often are conversions uploaded? \u003Csvg width=\"20\" height=\"20\" class=\"\" fill=\"none\" stroke=\"currentColor\" viewBox=\"0 0 24 24\" xmlns=\"http:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg\">\u003Cpath stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M9 5l7 7-7 7\">\u003C\u002Fpath>\u003C\u002Fsvg>\u003C\u002Fsummary>\u003Cdiv>Conversions are sent to Facebook in near real-time via API, with retries for failed uploads.\u003C\u002Fdiv>\u003C\u002Fdetails>\u003Cdetails>\u003Csummary>Is hashing of personal data automatic? \u003Csvg width=\"20\" height=\"20\" class=\"\" fill=\"none\" stroke=\"currentColor\" viewBox=\"0 0 24 24\" xmlns=\"http:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg\">\u003Cpath stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M9 5l7 7-7 7\">\u003C\u002Fpath>\u003C\u002Fsvg>\u003C\u002Fsummary>\u003Cdiv>Yes. Sensitive data such as phone numbers and emails are securely hashed using SHA-256 before transmission.\u003C\u002Fdiv>\u003C\u002Fdetails>","Overview The Facebook Ads integration in Dialics allows you to automatically import and send call conversion data between Facebook and Dialics. This connection helps Facebook Ads optimize ad delivery by tracking which campaigns generate real phone calls and conversions. Dialics uses Offline Conversion tracking, linking...",[243,246,249,252,255,258,261,264,267,270,273,276],{"id":244,"item":245},"#overview-1","Overview",{"id":247,"item":248},"#key-benefits-2","Key Benefits",{"id":250,"item":251},"#where-to-find-the-integration-in-dialics-3","Where to Find the Integration in Dialics",{"id":253,"item":254},"#connecting-your-facebook-account-4","Connecting Your Facebook Account",{"id":256,"item":257},"#creating-facebook-events-5","Creating Facebook Events",{"id":259,"item":260},"#configuring-tracking-parameters-6","Configuring Tracking Parameters",{"id":262,"item":263},"#tracking-template-7","Tracking Template",{"id":265,"item":266},"#conversion-data-mapping-8","Conversion Data Mapping",{"id":268,"item":269},"#facebook-integration-logs-9","Facebook Integration Logs",{"id":271,"item":272},"#why-logs-matter-10","Why Logs Matter",{"id":274,"item":275},"#example-use-case-11","Example Use Case",{"id":277,"item":278},"#post-faq","FAQ",{"name":280,"link":281,"description":281,"images":281},"alex33",false,"",{"likes":230,"total":284},0,7,{"url":287,"width":288,"height":288,"alt":289,"type":290},"https:\u002F\u002Fapi-site.dialics.com\u002Fwp-content\u002Fuploads\u002Fimages\u002Fdialics-thumbnail.webp",800,"Call Tracking & Analytics Software - Dialics","image\u002Fwebp",{"title":292,"description":241,"datePublished":293,"dateModified":294,"url":295},"How to Integrate Facebook Ads with Dialics - Dialics","2025-11-21T09:01:28+00:00","2025-11-21T12:33:27+00:00","https:\u002F\u002Fdialics.com\u002Fhelp-center\u002Fintegrations\u002Fhow-to-integrate-facebook-ads-with-dialics\u002F",1779118327732]