What is ROI reporting?
ROI (Return on Investment) reporting in call tracking software involves analyzing the financial performance of marketing campaigns based on the number of calls generated and their outcomes. Managers of the account can buy and sell the calls generated by their ad campaigns by themselves or with the help of buyers and vendors. The analytics on the costs and payouts are available at any time. It is possible to increase the ROI by applying relevant and instant changes to the marketing campaign.
How does the ROI reporting work?
Examine the reports to increase revenue
Reporting Dashboard
The reporting tab contains aggregated data regarding all inbound calls and ad campaigns launched with the Dialics platform. Users examine colorful graphs with connected, converted, and missed calls. It is possible to apply filters and assess the performance of the campaigns in general.
Call Summary
The call summary spreadsheet contains more details about inbound calls. Users can analyze the calls related to certain campaigns, buyers, vendors, destinations, traffic sources, etc. Payout, revenue, profit, and cost figures allow for careful ROI calculations.
Call Log
The call log displays the events that happen with every inbound call. It is possible to track duplicate calls, listen to call recordings, find out the reasons for call failures, etc. All the information in the reporting tab can be downloaded for any further usage or examination.
FAQ
Kindly find the information for your possible queries about Dialics ROI reporting below. If you have any other concerns, please contact us
Why should I track the ROI reporting analytics?
How can the ROI reporting help my marketing and sales departments?
How much does call tracking and reporting software cost?
More Features
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