Call reporting for marketing optimization

Call tracking reports include the start and end time of the call, total duration, ad source, campaign name, destination that handled the call, caller ID, geographical location, keywords, cost per lead, etc. The manager of the account customizes the metrics. Managers also receive reports from the vendors added to the account.

The Dialics platform allows users to monitor the results of their ongoing ad campaigns. By allocating unique phone numbers to each visitor to the site, the system reflects all the marketing metrics set for a certain campaign. The data includes the calls received, converted, and missed; payment options; and vendors and buyers added to the account. All those details provide users with insights on how to improve their campaigns and increase earnings.

Sales departments see the percentage of the converted calls, so they can improve the skills of the staff answering the phone to increase the number of sales. Marketing departments assess the budget allocated to ad campaigns in relation to the number of quality leads generated and optimize the campaigns to raise the performance indicators.

The Dialics software shows detailed information about the inbound calls, which allows users to improve the ongoing campaigns. Advanced filtering of calls and campaigns is included in the functionality. Besides, Dialics provides users with call recordings and call routing so they do not lose any leads and increase conversion rates.

The main benefit lies in the transparency of the information. By applying any change to the current ad campaign, users will immediately see the result of that in the analytics. Thus, the optimization process is flexible and clear.