Ad Tracking

Determine your most productive ads to generate more high-quality leads

What is ad tracking?

Advertising tracking refers to the process of monitoring and analyzing the performance of advertising campaigns across various channels and platforms. Marketers track the effectiveness of online ads, such as display ads, search engine ads (e.g. Google Ads), social media ads (e.g. Facebook Ads), as well as offline ads like print, radio, and television commercials. By understanding which type of advertising works best for a particular campaign, it becomes obvious where to invest more and how to save budgets.

How does ad tracking work?

Set the Dialics functionality to improve the performance of your advertising campaigns

Tracking Numbers

The Dialics call tracking software allows its users to easily monitor their advertising campaigns. You register an online account and purchase the virtual phone numbers required for your ads. You can mix different types of numbers to know which works best for effective lead generation. Then, you assign phone numbers to your online and offline ads. The analytical data will be in your call log with the first inbound calls.

Source-Level Call Tracking

Allocating different numbers to different ad campaigns allows users to determine the most productive traffic channels. You will know where your target audience comes from. As a result, you will know where to invest more and how to stop wasting budgets on ineffective ads. Dialics offers a complete tool kit for effective ad tracking.

What are the benefits of ad tracking?

Transparent analytics

Advertising tracking with the Dialics software allows for detailed analytical data regarding your ongoing campaigns. The analytics include the number of generated calls, the length of calls, call recordings, and the geolocation of the callers. It also reflects the costs per lead and the conversion result.

Reducing costs

When advertisers see which of their campaigns generate more traffic and which lead to conversions, they can understand how to allocate resources smartly. Productive traffic sources need more investment, while inefficient ads can easily be turned off or optimized.

Improved performance

Advertising tracking leads to a careful analysis of advertising trends and tendencies. Marketers and advertisers see the results of their efforts and can plan further efficient steps to attract more leads and increase conversions. The performance of the agents handling the calls can also be analyzed.

FAQ

Please find the answers to some commonly asked questions about ad tracking with Dialics. Would you like to discuss something else? Do not hesitate to contact us

Is it possible to track offline and online ads in one account?

How many virtual phone numbers do I need to get the analytical data?

Is it possible to track relevant keywords in the ads?

More Features

Keyword Tracking

Test different keywords in your ads. See which combinations of keywords attract more leads by getting into their requests.

Peak Call Analysis

Study the analytics to know when is the best time to show your ads and banners, including time of day, weekdays, or seasons.

Traffic Source Analysis

Learn which traffic sources work best for you. Should you seek out your customers on social networks, YouTube, or by showing them banners and sending mail?

Caller Information

Compile your potential customer’s profile with their location, keywords they are looking for, and the seasonal intensity of their requests.