Attribute calls to various types of ads to learn which of them attract more clients and engage more inbound phone calls.

Test different keywords in your ads. See which combinations of keywords attract more leads by getting into their requests.

Study the analytics to know when is the best time to show your ads and banners, including time of day, weekdays, or seasons.

Learn which traffic sources work best for you. Should you seek out your customers on social networks, YouTube, or by showing them banners and sending mail?

Compile your potential customer’s profile with their location, keywords they are looking for, and the seasonal intensity of their requests.