Call tracking for efficient marketing

Call tracking is the process of monitoring your advertising campaigns with a make-a-call option. A target audience sees an advertisement with a contact phone number. When a person dials the number, analytical data is received on the online call tracking platform. This data shows the location of the caller, duration of the call, cost per lead, and other important metrics. By analyzing this data, marketers can optimize their campaigns, making them more profitable and productive.

Call tracking allows businesses to probe the market and instantly react if there are wrong decisions made about ads, traffic sources, or target audiences. Marketing departments assess the budget allocated to ad campaigns in relation to the number of quality leads generated. After that, they optimize the campaigns to raise the performance indicators. Transparent analytics allow them to adapt ad campaigns easily, making them more profitable.

The process is rather easy and involves the following steps:

1. Register an account on the platform.
2. Pass the verification process. Dialics guarantees security to all our users.
3. Purchase virtual phone numbers and assign them to your ad campaigns.
4. Handle the first inbound calls and examine instant analytical data in the call log.
5. Optimize your campaigns if necessary.

Sure. Dialics makes everything possible for our users not to lose a single lead. In case of busy lines or calls outside business hours, you can set the voicemail and SMS auto-replies functionality. Customers will have the option to request a callback or receive any required information when your agents are available.

You can become a user of the Dialics platform if you run both online and offline advertising campaigns. Besides, Dialics is a handy tool for sole marketing affiliates and media buying agencies. You will have the analytical data about all your campaigns in one place and easily share it with the team and partners.

Dialics offers an entire toolkit for running online advertising campaigns. All the features are fully compatible with each other: call tracking, analytics, IVR, call routing, reporting, call attribution, and others. With Dialics, it is possible to add vendors and buyers to the account and gradually grow the business. Such a powerful set of tools is a must-have kit for businesses of all sizes.