Call Attribution

Caller Information

Create a profile of your ideal client to learn how to draw in more lookalike leads

What is caller information?

What is caller information?

Caller information comprises the geographical location of the caller, the campaign that generated the call, the keywords assigned to the campaign, the length of the call, and the call recording. The call details assigned to each ad are customizable. Which data to gather in the call history depends on the campaign objectives and overall marketing strategy. The data obtained from the incoming calls enables effective campaign setup and accurate targeting. In order to provide clients with the precise good or service they demand, it is helpful to better understand their needs and expectations.

How is caller information gathered?

Track the call records to keep abreast of marketing efforts results and improve the performance

Phone Call History
Monitor the metrics of the inbound calls to understand where your potential customers are, what time of the day they are most active, and how much time is normally required for a conversion. Use those details to customize efficient advertising campaigns.
Campaign Source
Test different traffic sources to see where your target audience generally looks for your product or service. Invest more in productive sources and stop wasting the budget on ads that are not worth the effort.
Keywords Tracking
Create a list of potential keywords for your company domain and experiment with different word combinations to determine which performs best. Address your customers’ pains and expectations with your ads.

Why is caller information important in call tracking?

The details about callers reflect essential insights about call attribution models. Advertisers receive a clue about the most productive traffic channels and the types of ads potential customers react to. This helps with further campaign optimization and increases the conversion.
ROI measurement
Caller information reveals the actual return on investment for a business or affiliate. The quantity of converted leads shows if the selected traffic source is productive and how efficient the general marketing strategy is. Explore the caller details and decide on your investment priorities.
Customer insights
To make people buy a product, it is important to know why they need it. The caller data indicates the location of the callers, their digital behavior patterns, and their expectations from your product or service. Learn the customer portfolio and enhance your ads to attract more leads.

Functionality tailored to your industry

Get more leads and spend less on ads. Use Dialics for better results. Collaborate with buyers and vendors and extend the community.
Small and Medium Entrepreneur
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Marketing Agencies
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Below are some answers to frequently asked questions regarding caller information on the Dialics platform. Still unsure? Please contact us

Where can I find the caller information in Dialics?
Can I share my call history with partners?
How long are the call details kept in the phone call log?
How can I configure my advertising to collect the metrics I want?

More Features

Ad Tracking
Attribute calls to various types of ads to learn which of them attract more clients and engage more inbound phone calls.
Read more
Keyword Tracking
Test different keywords in your ads. See which combinations of keywords attract more leads by getting into their requests.
Read more
Peak Call Analysis
Study the analytics to know when is the best time to show your ads and banners, including time of day, weekdays, or seasons.
Read more
Traffic Source Analysis
Learn which traffic sources work best for you. Should you seek out your customers on social networks, YouTube, or by showing them banners and sending mail?
Read more

Get started with Dialics Caller Information to manage your ad campaigns efficiently

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