Disclaimer: Affiliates use a pay per call number to optimize ad campaigns in order to locate the most cost-effective leads for businesses.

Pay per call is a type of performance marketing that advertisers and marketing affiliates use. They buy a paid number from the call tracking software provider. Then, they add this number to the advertising campaign. Potential customers see the ad and call. They are instantly linked to the company whose services or products are advertised. Each call is registered in the system, and the analytical data report referred to each call is sent to the affiliate. This data includes:

• duration of the call
• personal information of the caller (name, income level, region where they call from)
• keywords that the caller was looking for
• price of lead

Each company determines the criteria for a qualified call that will be compensated. The process becomes clear for both parties with quick analytics, and there is no possibility of fraud. Affiliates can access the metrics in their call tracking platform accounts, so businesses know exactly what they're paying for.

Another significant benefit of the pay per call is the possibility to optimize the campaigns. With analytics on calls, it is easy to get the cheapest leads and to increase the quantity of calls.