Step-by-step Guide to Setting Up Call Tracking in Google Ads

If you're running Google Ads campaigns, understanding how to track phone calls is essential for maximizing your advertising efforts. Call tracking provides insights into which ads drive phone calls, allowing you to optimize your strategies and improve your ROI. In this guide, we'll walk you through the process of setting up call tracking in Google Ads. By Dialics

→ Discover more about integrating call tracking with Google Ads.

Why Call Tracking is Important

Call tracking helps you understand the effectiveness of your ads by showing which ones generate phone calls. This is crucial because phone calls often convert at a higher rate than online interactions. With call tracking, you can:

• Identify High-Performing Ads: Know which ads lead to phone calls.
• Optimize Ad Spend: Allocate the budget to the most effective campaigns.
• Enhance Customer Insights: Learn more about customer preferences and behaviors.

Getting Started with Call Tracking

To set up call tracking in Google Ads, you need to follow a few key steps. Here's a simple guide to help you through the process:

Step 1: Set Up Call Extensions

Call extensions allow your ads to display a phone number, making it easy for customers to call directly from the ad. To set this up:

1. Sign in to your Google Ads account.
2. Click on the campaign you want to add call extensions to.
3. Go to the "Ads & extensions" tab and select "Extensions."
4. Click the plus button (+) and choose "Call extension."
5. Enter your phone number and save.

Step 2: Enable Call Reporting

Call reporting provides detailed information about the calls generated by your ads. To enable this feature:

1. Go to the "Settings" tab in your Google Ads account.
2. Under "Call reporting," toggle the switch to "On."
3. Save your settings.

Step 3: Create a Call Conversion Action

Creating a call conversion action allows you to track calls as conversions. Here's how to set it up:

1. Navigate to "Tools & settings" and select "Conversions."
2. Click the plus button (+) and choose "Phone calls."
3. Select "Calls from ads using call extensions or call-only ads."
4. Enter the details for your conversion action, such as name and value.
5. Save your conversion action.

Advanced Call Tracking with Dynamic Number Insertion (DNI)

Dynamic Number Insertion (DNI) is a powerful feature that assigns unique phone numbers to different ads or keywords. This ensures accurate tracking of which ads generate calls. To implement DNI:

1. Choose a call-tracking provider that supports DNI.
2. Set up tracking numbers within your provider's platform.
3. Integrate the DNI script on your website to dynamically display numbers based on the visitor's source.

Analyzing Call Tracking Data

Once your call tracking is set up, it's time to analyze the data. Look for:

• Call Duration: Longer calls may indicate higher engagement.
• Call Source: Identify which ads or keywords are driving calls.
• Conversion Rate: Measure the percentage of calls that lead to sales.

Optimizing Your Campaigns

Use the insights gained from call tracking to refine your Google Ads campaigns. Consider the following strategies:

• Adjust Bids: Increase bids on keywords that generate high-quality calls.
• Test Ad Copy: Experiment with different ad copy to see what resonates with callers.
• Target Specific Locations: Focus on geographical areas with higher call volumes.

Discover Us - Dialics

Are you ready to elevate your sales ROI? Dialics is your go-to solution for upgrading your ad campaigns with cutting-edge call tracking, virtual numbers, and real-time analytics!

• Unlock Your Business Potential with Dialics
• Streamline Your Ad Campaigns for Maximum ROI
• Harness the Power of Call Tracking and Virtual Numbers
• Dialics: Instant Analytics for Improved Sales ROI
• Revolutionize Your Marketing with Dialics Call Tracking Technology

Here's how Dialics can transform your marketing efforts and maximize return on investment:

• Call Tracking Boost: Discover how our tracking numbers can uncover valuable insights, helping you optimize campaigns for better performance.
• Seamless Call Management: Never let another opportunity slip away with our advanced call routing and forwarding system. We're all about keeping you connected.
• Pinpoint Accuracy: Our call attribution solution measures the most critical metrics, so you know where leads come from and how to generate them more effectively.
• Simple Setup: Jump into action with 4 Easy Steps to make the most of our platform, from campaign creation to real-time call monitoring.

Tailored Solutions for Pay-Per-Call Excellence

Dialics specifically addresses the unique challenges faced by pay-per-call businesses:

• Real-Time Analytics: Dive deep into data-driven insights, and adjust your strategies to enhance lead quality.
• Conversion Mastery: Maximize lead conversion with flexible call handling and automated processes.
• Profit Analysis: Identify and focus on the campaigns that deliver the highest returns.
• Vendor Expansion: Grow your network and increase call volume by managing and supporting vendors effectively.
• Call Monetization: Elevate your pay-per-call venture into a thriving marketing agency by connecting vendors with buyers and overseeing performance seamlessly.

Our Journey to Success

The Dialics story began in 2018 with a vision: to empower businesses to enhance the effectiveness of their ad campaigns. Today, our team of over 40 dedicated marketing and software development professionals is committed to delivering quality and personalization. Our customers' success is what drives us forward.

Dialics Difference: Powering Global Marketing Goals

Our commitment extends beyond just offering robust MarTech tools. We strive to help you unlock your full potential:

• Our Mission: Empower clients across the globe to achieve success and unlock new opportunities with our advanced digital technologies in MarTech.
• Our Vision: Providing an intuitive cross-channel analytics service that fine-tunes your advertising efficiency and simplifies marketing complexities.

By the Numbers: Dialics' Impact on Business Growth

• Over 12,800 satisfied clients, enhancing their businesses with our solutions.
• An impressive 98% satisfaction rate, with clients eager to recommend our platform.
• A wealth of knowledge with 50+ informative articles on marketing and software development.
• Round-the-clock support, ensuring prompt and quality resolutions to any issue.

Dialics Core Values

• Customer-Centric: We prioritize our customers, striving to exceed their expectations and foster long-lasting relationships.
• Agile Innovation: Our adaptable approach allows us to keep up with changing landscapes, delivering tailored solutions every step of the way.
• Uncompromising Security: We take data protection seriously, ensuring security and compliance so that our clients can proceed with confidence.