Disclaimer: Educational institutions need a marketing strategy to make sure their classes are full and teachers have a stable lesson schedule. Here is a list of what should be included in that marketing strategy.
Talking about marketing in the context of education may seem odd. Those who wish to study choose an institution depending on their capabilities and the level of education provided by an institution or school. However, there is fierce competition among educational institutions as well as among other companies. Therefore, marketing is important for educational institutions for a number of reasons if they wish to have a successful enrollment campaign each year.
What is education marketing?
Educational institutions comprise a variety of schools, classes, and universities that provide educational services for their students. It might be any institution, from a huge university with a wide scope of subjects, to a small language school just around the corner. Both of these institutions need marketing methods and tools to analyze the market and be able to adapt the provided services to the customers’ expectations and requirements. Education marketing aims to create a brand out of an educational institution to ensure its reputation and a steady flow of students.
Education marketing strategies in 2022
1. Design a perfect website.
Any possible request is dealt with online today. A website is the face of any business. It should contain valuable information about the services provided, as well as contact details and an address. Relevant reviews from the students can also be placed there. As for the contact possibilities, there should be several options: an email, a phone number, an online chat, or a link to social media.
Besides, any website of an educational institution should contain valuable free content. It will add significantly to the reputation of the business. Show your potential students your caring attitude and they will be pleased to bring their money to you.
From the technical point of view, a modern website should be responsive and well-performing on any device or browser. We tend to find all the necessary information during the day on our smartphones rather than spending time on that late in the evening with a laptop in front of us. The design of a website should be appealing and well-structured, with all the buttons clear and visible.
2. Explore social media possibilities.
A website is not the only way of communicating with potential clients. Most of those interested in any kind of education are young people or progressive parents. They all use social media networks that have already become powerful marketplaces. Explore the functionality of your business accounts on Facebook and Instagram to attract more of your potential target audience. Luckily, today it is possible not only to like an appealing post but to request a call back and even to call immediately if you are interested in the services of an account shown in the news feed.
3. Monitor the performance of your ad campaigns.
Creating a cutting-edge website is a good start. Investing in developing landing pages and advertising campaigns on various platforms is also worth trying. However, you should be aware of what you pay for. In other words, you should know your cost per lead, the number of generated leads from each ad, the most productive traffic channels, and the ways to enhance your marketing performance.
There are various tracking tools available online today that can provide you with the above-mentioned data. If you encourage your clients to call you first and to arrange an offline meeting or to ask for a phone consultation, you should pay attention to online call tracking software. With the help of those platforms, you can assign a virtual phone number to each of the ads and receive analytical data when clients start calling. Besides, those platforms assist you in setting up pay-per-call campaigns. With those features at hand, you will feel secure about your marketing budget, and, more importantly, you will be able to make instant changes to the ongoing campaigns and immediately track the results.
4. Participate in offline events.
Education is communication. Talk to your competitors and all other stakeholders. Arrange meetings for potential students, organize training sessions for teachers, and take part in various online or offline forums of educational institutions. Be active online and your brand name will be familiar later. Learn about different events organized in your location and apply for participation. You will probably not earn anything, but word-of-mouth advertising will be launched, which is very important for the organic flow of traffic.
5. Adapt to reality.
The experience of the past couple of years has shown us that we have to be ready to adapt to changes as fast as possible. It is a must-have skill for any viable business in the modern world. The coronavirus pandemic made us turn online and learn how to perform routine activities while physically staying in one location. Educational institutions had to adapt fast too. Those schools able to provide students with online classes survived. Those who failed either faced a huge financial crisis or even had to close. Therefore, flexibility is a crucial condition for business viability. Explore the functionality of online messengers, video conferencing platforms, and other virtual systems for organizing working routines.
6. Increase customer satisfaction.
Honest reviews of the clients play a significant role in the process of choosing an educational provider. Think of an incentive for your clients to place a review on popular platforms. It will attract more similar students. Additionally, keep your clients’ comfort in mind during the whole interaction with them, from the initial call through the conversion. Design an IVR menu with the possibility of a call back. It will help you not only see all the inbound calls but also add to the convenience of the callers, minimizing the on-hold time for them. If you provide services in several countries, make sure you have the option of selecting a language.
7. Build your brand awareness.
If you consistently work on the above-mentioned points, you will gradually build your brand awareness and make your brand name a sign of quality. Customers trust those who have managed to show their competence once. Stay persistent and focused and success will find you.
Education is the sphere of creating intelligent and respectful business. There are many pitfalls on the way, but diligent efforts will eventually pay off.
Dialics call tracking software for education industry is ready to become a reliable assistant in the process of creating marketing campaigns and monitoring their effectiveness. Please contact our team if you have any questions or hesitations.