How does dynamic number insertion work?
With the DNI technology implied, every new lead who notices your ad banner or landing page sees a different virtual phone number. When the number is dialed, it is reflected in the analytics with a unique identifier, allowing marketers to analyze every inbound call separately.
The dynamic number insertion capability offered by Dialics is known as "number pools" (NP). The sum of many numbers is called a pool. The script chooses an available number from the pool when a call is made. As a result, each session has a specific phone number associated with it, and the Dialics account receives the session's analytical data.
DNI displays the leads' search patterns as well as their page-by-page navigation of the website. With the use of this information, it is possible to predict consumer behavior and optimize ad campaigns accordingly.