Call Tracking

Dynamic Number Insertion

Examine deep analytics with dynamic number insertion to enhance your marketing strategy

What is dynamic number insertion?

What is dynamic number insertion?

Dynamic number insertion (DNI) is the automatic replacement of a virtual phone number for each new online viewer. It allows marketers to gather detailed analytics about their advertising campaigns and every inbound call. The DNI enables applying various attribution models and getting insights about the most relevant keywords and the most productive traffic sources.

How does dynamic number insertion work?

Examine the details of each interaction with your business separately

How does dynamic number insertion work?
Number Pool
Set a pool of numbers for your website or a campaign. The system will automatically select an available number and show it to a new visitor.
Traffic Source
Attribute inbound calls to relevant marketing metrics. Track the effectiveness of various keywords, traffic channels, and campaigns.
JS Code
The system generates a code snippet that should be added to a website to start gathering analytics with the DNI feature.

Why is dynamic number insertion important in call tracking?

Improved performance
By analyzing the data from various traffic sources, users can understand which ads generate more high-quality leads.
Deep analytics
A detailed examination of the inbound calls allows for the detection of the most relevant keywords and productive ad campaigns.
Budget optimization
Understanding the most productive traffic channels provides users with the opportunity for smart budget allocation.

Functionality tailored to your industry

Get more leads and spend less on ads. Use Dialics for better results. Collaborate with buyers and vendors and extend the community.
Call Centers
Increase conversions with excellent customer service. Do not miss a single lead, ensure data security, and customize the workload.
Marketing Agencies
Select a pro tool to analyze marketing campaign effectiveness. Boost your reputation and grow satisfied customers.


If you have any queries about the Dialics DNI system, you might find the information here. Can’t find an answer? Please contact us

Is there a separate cost for dynamic phone tracking?
Do I need a minimum quantity of dynamic tracking numbers?
Can I set up DNI for a single number?
How can I test if the dynamic phone number tracking is working properly?

More Features

VoIP Shield
Enable the VoIP shield to keep your analytical data clean and save on quality calls.
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Сall Recording
Listen to your clients to know their expectations better and to improve phone customer service.
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Voicemail & SMS
Allow your callers to receive the information even outside of business hours or in the case of busy destinations.
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Call Queues
Do not lose a single lead. Arrange calls in a waiting queue if the lines are busy or unavailable.
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Spam Filters
Make your analytics transparent and clear. Filter anonymous calls or repeated callers from the system.
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Whisper Message
Improve customer service by letting the destinations know the phone call source and keywords. Allow your agents to receive instant help from managers.
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Call Greetings
Provide excellent phone customer service. Conversions will increase with every happy customer.
Read more
ROI Measurement
Examine the performance of your advertising campaigns and switch off those that do not generate enough leads or whose price per lead is too high.
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Call Forwarding
Direct calls to available agents or automated responces. Provide convenient working hours for the team and excellent customer service.
Read more
Dynamic Number Insertion
Use dynamic numbers to get deeper analytics about your ads. Examine the most relevant keywords and the most productive traffic sources.
Read more

Get started with Dialics DNI to track and manage your ad campaigns

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