Closed-loop attribution connects the marketing and sales teams' efforts to assure high conversion rates and cost savings. In the previous article, we touched upon the important tendency of connecting marketing and sales data for high conversion rates. If a company does not care about close...

Disclaimer: Differentiating between the types of leads your marketing department deals with ensures a proper strategy and a significant increase in conversion rates. Many different factors influence the conversion rate of a business. However, any marketing funnel is aimed at leads. Depending on the type...